We help develop inclusive businesses

This is how we do it

Inform

Understanding low-income markets.

 Introduce

Meet, listen and talk to people at the BoP.

Investigate

Collecting and analyzing qualitative and quantitative data.

Implement

Identifying potential routes to market, testing findings and recommendations in real life conditions.

Reciprocity

Reciprocity is an Africa-focused consultancy specializing in low-income markets, inclusive business and social enterprise.
We offer four core services to organisations seeking to have an impact at the base of the pyramid:
Inform, Introduce, Investigate and Implement.
They can be either viewed as individual services or as a step-by-step package, from theory to practice.