We help develop inclusive businesses

This is how we do it


Understanding low-income markets.


Meet, listen and talk to people at the BoP.


Collecting and analyzing qualitative and quantitative data.


Identifying potential routes to market, testing findings and recommendations in real life conditions.


Reciprocity is an Africa-focused consultancy specializing in low-income markets, inclusive business and social enterprise.
We offer four core services to organisations seeking to have an impact at the base of the pyramid:
Inform, Introduce, Investigate and Implement.
They can be either viewed as individual services or as a step-by-step package, from theory to practice.